Marketing has changed drastically over the past century—and no, that’s not an intro to a standard “digital is everything and everything is digital” lesson. In today’s world, the most powerful marketing engine is actually somewhat of an abstraction. It’s not SEO, analytics, content marketing, social media or any of the other buzz terms you hear. […]

For small and large businesses alike, hiring a marketing agency can be an overwhelming process. You know you need to continuously invest in marketing, but the thought of signing a contract and committing to a sizable monthly expense lends itself to hesitation. Besides, agencies charge exorbitant rates, don’t they? Maybe you’d be better off just […]

The Public Relations landscape has evolved rapidly with the emergence of digital marketing. Five or 10 years ago, a placement in a magazine or newspaper marked the peak of a PR person’s efforts. They worked tirelessly to negotiate and secure the opportunity, and once the placement went public, that was their cue to take a […]

If content is king, it will reign for quite some time–if not forever. The statistics on content are a resounding affirmation of its spot at the forefront of digital marketing. 72 percent of business-to-consumer (B2C) marketers are producing more content than they were a year ago (Content Marketing Institute). 86 percent of business-to-business (B2B) marketers use content marketing […]

Does your business have positive testimonials? Check out this great infographic demonstrating the power of testimonials! It even lines out how they compare to Super Bowl ads!

For the last few weeks, the term “Mobilegeddon” has been tossed around the digital space. It’s followed by words like catastrophic, significant and warning. Needless to say, it has caused quite a commotion in cyberspace. “Why all the dramatics?” It’s because this is the biggest Google update since Panda was released in 2011. The Panda […]

Imagine the competitive edge for your business if you could establish yourself as a trusted expert in the field. If current and prospective clients viewed you as the authority on the subject, understanding how your services can add value to their lives. How could your business benefit from that? Content marketing gives you the ability […]

How would it impact your business if before people ever stepped into your business, they understood who your business was, what you had to offer and how you could add value to their lives? The word game changer comes to mind. This is brand development at its truest form, proactively projecting your brand’s image, unique […]

First thing you should ask yourself: Is your competition investing the time and energy to implement a content marketing strategy? Yes? Then you’re a little late to the game, but now is a great time to level the playing field, highlighting to your demographic your expertise in the field, speaking into their lives and providing […]

Wikipedia (a reliable source we know) defines content marketing as: “Any marketing that involves the creation and sharing of media and publishing content in order to acquire customers.” Pretty vague. And that hazy notion is how many of our clients originally view content marketing. But content marketing is so much more. It’s the new way […]