As Raindrop is made up of 53% women, we’re proud to celebrate all women who have impacted and influenced not only our company, but the world at large.

It’s Time to Make the Switch to MER The MER era for modeling efficiency and evaluating the success of paid media has returned.  I remember years ago when we started working with one of our current clients that had their roots in pre-internet direct response, they were trying to figure out how to move from […]

The Two Ways to Find Breakthrough Ideas for Your Brand Think about the last time you really wanted something.  Maybe it was a big purchase…  Your next car, or that sweet Weber gas grill… Or maybe a splurge on a nice watch or a piece of jewelry.  I want you to really think… Why did […]

The Science Behind Attention Your brain is sleepwalking through life.  No, seriously. It has to, otherwise you would go insane. Imagine driving to get groceries and your brain taking in the color of every car you pass and every building you see. It would be too much information.  Luckily, you have a reticular activating system […]

You Can’t Build a Brand with UGC User-generated content (UGC) is working really well right now and has for a while.  In fact, Meta is actively promoting that brands should be doing more low-fidelity, UGC content on their platform. If your only goal is sales, then they’re not wrong. UGC is efficient to produce and […]

Raindrop, a San Diego based Agency, understands the importance of community both inside and outside of itself. We recognize the significant contributions that Hispanic cultures have had within San Diego and beyond. Use these zoom backgrounds to join us in celebration!

Finding ways to decompress from work is an essential part of your wellness, and we do our best to empower Raindroppers to take this time for themselves.