By Jacques Spitzer In the realm of marketing wisdom, one quote has stood the test of time: “People don’t want a quarter-inch drill; they want a quarter-inch hole.” This quote, often attributed to a Harvard professor, encapsulates a fundamental concept in consumer behavior—the distinction between a product and its ultimate purpose. However, as we delve […]
Read MoreBy Adam Wagner The Holy Grail…Everyone wants it, very few achieve it and it feels like a myth. I gave it this name very intentionally. Every week I have conversations with brands that are trying to figure out how to use brand marketing to scale their business. Everyone knows that brand is important, but very […]
Read MoreBy Adam Wagner You need awesome margins to make DtC work. I know this is hard to hear for many brands that have either Retail or Amazon as their primary sales channel. Having grown up in DtC, I didn’t realize how many brands have margins in the 40-60% range that are crushing on Amazon and/or […]
Read MoreBy Adam Wagner I mentioned this in an earlier article of this report and wanted to unpack a practical plan for how larger brands with $50M+ media budgets can think about modernizing their media plan without losing the efficient brand awareness that Linear TV offers. THE PROBLEM: Brand awareness has been associated with Linear TV […]
Read MoreChubbies was acquired for 9 figures and went through a 10 figure IPO – your classic overnight success that took a decade. As a brand builder, the stat that completely changed my approach to brand building was the 95/5 rule. BTW, I basically did the exact opposite of what the rule says for embarrassingly too […]
Read MoreRaindrop Celebrates Immigrant Heritage Month June is Immigrant Heritage Month here in the United States. It is a month-long celebration where we are able to recognize the many contributions that immigrant communities, both small and large, have had on our nation’s culture. It is a moment to recognize the humanity within us all and tell […]
Read MoreAs Raindrop is made up of 53% women, we’re proud to celebrate all women who have impacted and influenced not only our company, but the world at large.
Read MoreIt’s Time to Make the Switch to MER The MER era for modeling efficiency and evaluating the success of paid media has returned. I remember years ago when we started working with one of our current clients that had their roots in pre-internet direct response, they were trying to figure out how to move from […]
Read MoreThe Two Ways to Find Breakthrough Ideas for Your Brand Think about the last time you really wanted something. Maybe it was a big purchase… Your next car, or that sweet Weber gas grill… Or maybe a splurge on a nice watch or a piece of jewelry. I want you to really think… Why did […]
Read MoreThe Science Behind Attention Your brain is sleepwalking through life. No, seriously. It has to, otherwise you would go insane. Imagine driving to get groceries and your brain taking in the color of every car you pass and every building you see. It would be too much information. Luckily, you have a reticular activating system […]
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