By: Jacques Spitzer, CEO Things you can’t buy: Attention, interest, and success. Just ask Quibi. The short-form video streaming service was supposed to be revolutionary. The hype was huge, and the timing was historic. After a buzzworthy Super Bowl ad in February 2020, Quibi raced toward its April 2020 launch. The onset of the coronavirus […]
Read MoreBeautiful people making beautiful work. Raindrop is full of talented and creative characters. Just Raindrop Things is a blog series where we feature our Raindroppers. What is your favorite brand and why? I don’t really have one. If it tastes good or looks good, then it works for me. How did you get started at Raindrop and what’s […]
Read MoreIt’s true that the human attention span has become laughably short, but don’t let that lower the bar for your advertising. There is hope in video. People spend 2.6x longer on web pages with video than without, according to Wistia. That said, attention is earned, not promised. And without it, you have nothing. Your video […]
Read MoreBeautiful people making beautiful work. Raindrop is full of talented and creative characters. Just Raindrop Things is a blog series where we feature our Raindroppers. What’s your favorite brand and why? Glossier – their ads are inclusive and feature diverse women. The branding feels modern and celebrates women’s natural beauty. If you were to host your own podcast, […]
Read MoreBeautiful people making beautiful work. Raindrop is full of talented and creative characters. Just Raindrop Things is a blog series where we feature our Raindroppers. Get to know your Operations Coordinator, Kyle! What is your favorite brand and why? I have loved MiiR since their infancy. The Founder, Bryan Papé has literally set to build a vision and […]
Read MoreIn business, there’s much more riding on a first impression than the sale. The early touchpoints your brand has with someone not only drive their buying decision, but also impact the relationship going forward. In other words, first impressions last a lot longer than you think. Think of them as… Anchor Points A book called […]
Read MoreInconsistent marketing is frustrating for everyone. You, the business owner or executive, feel like your team is underperforming. They feel like they’re spinning their wheels. And don’t forget the collateral damage: your customers. They get a ton of great content from you one month…followed by radio silence the next six. There’s a simple way to […]
Read MoreWe all have that voice in the back of our minds. You know, the one that tells you all the reasons why you can’t, shouldn’t, or won’t. Not only does this voice—faint as it may be—hold you back from doing things that could be rewarding and fulfilling, it also puts the spotlight on failure rather […]
Read MoreBeautiful people making beautiful work. Raindrop is full of talented and creative characters. Just Raindrop Things is a new blog series where we feature our Raindroppers. Get to know your Jr. Brand Manager, Gabi! What’s your favorite brand and why? My favorite brand is Hydro Flask. Hydro Flask values their consumers and is committed to making a positive impact […]
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