WHAT IS MOBILEGEDDON?
On April 21st, Google is introducing a major algorithm update making mobile experience a prominent ranking factor. If your website isn’t responsive or doesn’t have a mobile version, be prepared for a shift downward in rankings. What do we mean by “mobile experience”? This is how your website interacts on a mobile device. Mobile isn’t just your phone. It covers the entire gamut of handheld devices, from tablets to iPads to new and old smartphones. Google wants to ensure that the user experience on all screen sizes is a quality one. This update is in response to the increasing percentage of searches being done from mobile devices. Currently, more than 60{97c8730f160c9e508a01140589a480dbe349ea76f955e52d069352d0f8092e99} of searches are on mobile. So in a way, Google is catching up with the times.WHY IT MATTERS
The importance of your site’s mobile experience isn’t new as a ranking factor. It has been included in the past, but more as an ambiguous requirement.