Have you ever Googled your name or the name of your business and wondered how you could own more real estate on the first page? Most businesses have their company website appear on the first page of results when searching for their name, but there are 9 other slots on the first page that are […]

A business’ web presence encompasses the website design, the layout, and the functionality. It’s how a potential client experiences your company or business through your virtual storefront, which is your website. Often times I think people have this misguided “all or nothing” type of mentality when it comes to their web presence. By this I […]

“SEO” stands for search engine optimization. It is the process of getting traffic from the “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what […]

Operating a small business can lead to a number of headaches, and while I can’t offer you a bottle of Excedrin, I can help with some of the root causes of some of those headaches. We work with clients of all sizes, from large corporations to small local businesses and there are a few fairly […]

You would have to be living under a rock not to notice how many of these daily deal sites are popping up.  The question isn’t: Is this a fad or is it here to stay? The question is: How will it evolve? Groupon certainly thinks it can continue to lead the way, considering it denied […]

It is what I like to classify as a “happy problem” that many small business owners in San Diego face: The more successful you become, the less time you have to personally strategize, plan and execute the marketing needs for your business. There are a few facets that you always need to consider and as […]

One of the biggest challenges in small business marketing in San Diego is learning how to market to a transient culture. By transient, I don’t mean homeless, which is the connotation that a lot of people associate with the word, I mean “passing through with only a brief stay.” CAPTURING THE TRANSIENT CONSUMER IN SAN […]

It’s that time of the year again, every business owner is making their marketing resolutions for 2013. Usually this involves a string of muttered buzz words such as, “This is the year that I will tweet my tweeps about how much I am facebooking in response to Yelp filtering my reviews, which doesn’t help my […]

When the recession hit in 2008, it hit us like a wrecking ball.