Great news for brands! Two billion users are viewing 1 billion hours of video each day on YouTube, presenting an enormous opportunity for cost-effective and highly targeted video advertising. In 2020 we had the #1 Top Performing Ad of the Year on YouTube and saw first hand how quickly it can grow brands. Now, a […]
Read MoreBy: Jacques Spitzer, CEO Things you can’t buy: Attention, interest, and success. Just ask Quibi. The short-form video streaming service was supposed to be revolutionary. The hype was huge, and the timing was historic. After a buzzworthy Super Bowl ad in February 2020, Quibi raced toward its April 2020 launch. The onset of the coronavirus […]
Read MoreBeautiful people making beautiful work. Raindrop is full of talented and creative characters. Just Raindrop Things is a blog series where we feature our Raindroppers. What’s your favorite brand and why? Aerie is my favorite brand because of their body positivity efforts. Their models are all different ages, sizes, ethnicities, and they often include people with physical disabilities […]
Read MoreVideo advertising starts with gaining and keeping viewers’ attention. Remember, without their attention, you have nothing. But even when you have someone hanging on every next word or scene, it takes more to get them to physically respond to your call to action and make a purchase. Before you can expect a conversion, you have […]
Read MoreBeautiful people making beautiful work. Raindrop is full of talented and creative characters. Just Raindrop Things is a blog series where we feature our Raindroppers. What is your favorite brand and why? I don’t really have one. If it tastes good or looks good, then it works for me. How did you get started at Raindrop and what’s […]
Read MoreIt’s true that the human attention span has become laughably short, but don’t let that lower the bar for your advertising. There is hope in video. People spend 2.6x longer on web pages with video than without, according to Wistia. That said, attention is earned, not promised. And without it, you have nothing. Your video […]
Read MoreBeautiful people making beautiful work. Raindrop is full of talented and creative characters. Just Raindrop Things is a blog series where we feature our Raindroppers. What’s your favorite brand and why? I love Disney! Their attention to every detail is just incredible and I love how they make sure people of all ages can appreciate their movies and […]
Read MoreBeautiful people making beautiful work. Raindrop is full of talented and creative characters. Just Raindrop Things is a blog series where we feature our Raindroppers. What’s your favorite brand and why? Glossier – their ads are inclusive and feature diverse women. The branding feels modern and celebrates women’s natural beauty. If you were to host your own podcast, […]
Read MoreBeautiful people making beautiful work. Raindrop is full of talented and creative characters. Just Raindrop Things is a blog series where we feature our Raindroppers. Get to know your Operations Coordinator, Kyle! What is your favorite brand and why? I have loved MiiR since their infancy. The Founder, Bryan Papé has literally set to build a vision and […]
Read MoreIn business, there’s much more riding on a first impression than the sale. The early touchpoints your brand has with someone not only drive their buying decision, but also impact the relationship going forward. In other words, first impressions last a lot longer than you think. Think of them as… Anchor Points A book called […]
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