In the August 2016 issue of Entrepreneur Magazine, Raindrop was used as a case study for how entrepreneurs can structure paying themselves as their company grows. Read the Article > Our triple digit growth for seven straight years has been both exciting and challenging, especially when it comes to managing cash flow – which is […]

The search engine optimization (SEO) world is seemingly infinite and ever changing. How do you decide which SEO tactics to invest in? How can you be sure that your strategy is up with the times?  For most business owners who know of SEO but haven’t delved past the surface, anything past standard website optimization is […]

With a 3,800% average return on investment, email marketing is in its own league as far as bang for your marketing buck. However, despite blowing direct mail and just about every other marketing tactic out of the water, email marketing is also the most misunderstood and abused tool for many businesses.  In order for your […]

Email marketing is one of the most proven ways to get in front of new customers. It’s also great for keeping in touch with your current customers and staying “top of mind.” According to Campaign Monitor, email marketing generates $38 in ROI for every $1 spent. In order to reap the marketing and lead generation […]

Many business owners and executives are hesitant to hire a marketing agency, primarily because of budgetary concerns and/or contentment with the status quo. Some keep a circle of freelancers for different needs, while others establish relationships with vendors offering different services. Both models are effective in their own right up to a certain point, but […]

Email marketing is one of the most valuable forms of lead generation a business owner or brand can invest in. As virtually every market becomes saturated with online content, email enables you to remain “top of mind” with your past, present, and potential customers. A sense of personal touch and trustworthy information is an investment […]

There is never a shortage of activities to do in Big Bear. No matter the season, no matter the weather, no matter the time frame – there is always something fun and exciting going on. On behalf of our client, International Traveler’s House, Raindrop put together an infographic to act as your seasonal guide for […]

Pay per click (PPC) advertising is a favorite channel among business owners and marketers alike…and with good reason. A key component of any successful marketing plan, PPC enables you to get in front of prospective customers by displaying text ads when they search for specific keyword phrases relevant to your business on Google, Yahoo or […]

There was a time when search engine optimization (SEO) more closely resembled manual labor than an area of expertise. As little as ten years ago, the primary tactic to improve your search ranking on Google was manual link building—a tedious combination of emailing bloggers and asking them to link to your content, submitting your site […]

Working with a marketing agency should be inspiring, enlightening, and productive. Unfortunately, though, things don’t always turn out that way. There are plenty of pretenders out there. Some make absurd promises and employ questionable tactics, while others float under the radar doing little more than cashing your check each month. What they all have in […]