Talk about big plans for the New Year—Mediterranean fast-casual restaurant, Luna Grill, enters 2017 with $30 million in private funding to open at least 18 new eateries. In 2016, the San Diego-based company doubled to 29 locations throughout Southern California and North Texas, even outgrowing its University Towne Center headquarters and moving into a 10,500-square-foot […]

Having trouble wrapping your head around search engine optimization (SEO) for your business? You’re not alone. Most business owners and decision makers simply don’t have the time to master SEO—nor do they have a reason to. With a marketing agency by your side, you can develop a truly impactful SEO strategy that will build and […]

Did you know that adopters of content marketing see website conversion rates six times higher than non-adopters? This is just one of many eye-opening stats illustrating the importance of content creation for any business. Content marketing shouldn’t be viewed as a task or expense. It is a long-term investment—one that has become almost a prerequisite […]

In 2016, the San Diego Symphony Orchestra’s annual outdoor summer concert series saw more than a 20 percent spike in ticket revenue and a 30 percent increase in subscription sales en route to record attendance. Never before in the event’s 33-year history had the Symphony reached such a wide and diverse audience. Virtually everything about […]

To say communication is key in marketing would be an understatement, and yet, many school districts struggle to effectively communicate with their stakeholders. Raindrop Education expert Jeff Felix spent 30 years in education and the past 19 as a superintendent before retiring in 2016. To help school district superintendents understand the importance of having a […]

Is your law firm struggling to find its marketing edge, or worse, watching money go down the drain with no results to show for your marketing investment? Law firms are top targets for marketing providers seeking to make easy money with little work required. Whether you’re stuck on step one or soured from a bad […]

Buying life insurance can be confusing and overwhelming. In fact, when the Life Insurance Marketing and Research Association (LIMRA) gave a basic, 10 question life insurance IQ test to 4,000 Americans, 70 percent failed. You shouldn’t let a lack of knowledge stop you from protecting your loved ones. Likewise, you shouldn’t go out and buy […]

Whether your organization has a large or small marketing budget, you want to know your marketing dollars are being put to good use. Even the world’s largest companies struggle with simply managing their marketing activities, much less maximizing them. When it comes to your brand, the difference between managing and maximizing is enormous. As a […]

Touchpoints. Before the days of digital marketing, they were pretty hard to come by. The only two ways for marketers to create visibility were through spendy advertising campaigns or grassroots promotions. Today, touchpoints are more accessible and affordable than ever. Using a digital tactic called remarketing, you can continually engage potential customers who have already […]

(Pictured above: Jacques Spitzer, his wife and son) The 3 Marketing Channels Every Fertility Clinic Should Be Investing In Article by: Jacques Spitzer, founder of Raindrop Emotional, intimate, and uncertain, fertility is one of the most delicate topics to market. To even call it an “industry” or “business” feels like an injustice to the level […]