Now partnering with a select number of brands for 2026
P&G's biggest launch in history. A $1.2B exit. 100x revenue in four years.Patterns, not flukes.
Raindrop makes work people love. Not as a vibe, as a growth strategy. The brands that hire us don't just win awards, they double awareness, define categories, and get acquired. If you're carrying a number that scares you, let's talk.
Two minutes of the work
Super Bowl spots. Bobsleds. A bear the internet adopted. A man who is not a dish. Watch it the way your customers will, then imagine it pointed at your category.
Efficiency keeps you in the game. Ideas change the score.
You're being asked to do two opposite things at once: build long-term brand value and prove short-term impact, every quarter, with AI breathing down the budget. So every team optimizes. Same dashboards, same stack, same playbook as the brand one shelf over.
Efficiency is table stakes now. And table stakes have never once moved a market.
Look at any brand that actually broke away in the last decade. Awareness doubled. Categories redefined. Acquirers calling. Every one of them got there on the back of an idea people loved. The dashboards just kept score.
Big ideas aren't a luxury. They're the only thing that's ever moved a market.
A vitamin became a character the internet adopted.
Grüns made daily nutrition beary fun. Thirty-six months after launch, Unilever wrote a $1.2 billion check for the brand we helped build.
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A deodorant brand went mythological.
Bobsleds. Mt. Olympus. Native's campaigns made "clean" feel like the fun choice instead of the compromise, on its way to becoming the fastest-growing personal care brand in America.
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A soap company became a Super Bowl franchise.
"You're not a dish. You're a man." took Dr. Squatch from DTC upstart to household name, and one Super Bowl spot took national awareness from 12% to 24%.
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Play-it-safe creative never 100x'd anything.
Every number on this wall is a specific client outcome. Not an average, not a promise. Results this size are rare by definition. That's rather the point.
Most brands lose because they are more interested in what they want to say, than what people want to hear.
There has never been a better time in history to listen to consumers. We listen to their why. So, you can win.
Great work happens when you close the gap between what a brand wants to say and what people want to hear.
Deep Consumer Listening
We use a holistic stack of tools, from talking to your customer to using a custom AI stack that analyzes cultural conversations in real-time to reveal what your customers are actually feeling, not just what they are clicking.
Strategic Insights Focused Around Their “Why”
Data is noise until you find the human heartbeat within it. We translate those listening signals into a precise strategic core that speaks directly to the emotional why behind every purchase decision.
Big Ideas For Everywhere
We develop bold creative ideas that are impossible to ignore — big enough to anchor a Super Bowl spot, but flexible enough to dominate the algorithm. And everything in between.
Integrated Production
We unify creative and production from day one, in order to deliver Hollywood-level craft and 360 campaigns with assets across every piece of your media plan.
Joy, it turns out, is a growth strategy.
Raindrop is run by entrepreneurs, not account men. We've built and operated brands with our own money on the line, and that changes how you sit in a room. We know what a CFO needs to see, what a board punishes, and what a customer actually remembers.
We also believe the most commercially dangerous thing a brand can be is forgettable. So we amplify the joyful energy of brands too ambitious to play it safe, and we keep strategy, creative, and production under one roof so the idea survives the journey from the room where it's sold to the shelf where it wins.
The work has to do two jobs: make your customer care and make your CEO confident. We don't ship it until it does both.— Jacques Spitzer, CEO & CCO, Raindrop
Raindrop is an independent agency where good people and giant results go hand in hand.
We define categories for the boldest brands in the world. By putting human connection at the center of the work, we unlock the power to win. And, let’s be real, winning is more fun with friends.
The name Raindrop comes from a quote about Friendship. Not about money (although we do love a good ‘Make it Rain!’ dance).
Our Founder, Jacques Spitzer, believed if he could combine friendship, a strong desire to win, and creativity, then he and those around him would flourish.
He was right.
Jacques started as an advertising outsider and built an agency that developed some of the most recognizable work of the last decade. We can guarantee that you have products in your home from brands that we helped win.
After 15 years in the game, where others have lost their vision and their way, we still put the values of friendship, a desire to win and creativity front and center in everything we do.
Today, Raindrop is one of the leading independent agencies for challenger brands and legacy brands looking to find a new spark.
We measure work the way your CEO does.
We don't run your media, so we're not here to grade our own homework with a dashboard. We just think like the people who own the number. Every idea is built to do two jobs at once: build the brand your long-term value depends on, and drive the results this quarter gets judged on. That's the whole brief: work your CEO can believe in and your customer can't ignore.
- Ideas judged on business outcomes — awareness, share, sales — never vanity metrics
- Scope discipline procurement can audit, with pricing that shows its work
Built for brands with a big number to hit.
- You run a holding-company brand and you're done with holding-company agencies — the layers, the rituals, the junior swap.
- You're one of the best startups in the world: well-funded, impatient, and built to move faster than your category.
- You're at $50M+ with a plan that says $500M+, and you know optimization alone won't get you there.
A few things we'll never do.
- Ship work designed to blend in. Forgettable is the most expensive thing a brand can be.
- Make work that wins the meeting and loses the market. Internal applause doesn't show up in sales.
- Pitch ten okay ideas hoping one sticks. You get the few we'd bet our name on.
- Sell you an idea too small to travel. A real platform anchors a Super Bowl spot and still stops a thumb.
- Present an idea we can't show you. You'll see the thing — frames, film, finished craft — not a description of it.
The people who've sat where you're sitting.
The team embodies the highest levels of discipline in keeping business fundamentals and key objectives as guiding posts, while also pushing brand teams to think beyond the expected.
Highly recommend any brand, if given the chance to work with Raindrop, take that opportunity. Great partners since the beginning!
Working with Raindrop has been the highlight of my year.
Questions a careful buyer asks.
If the next number on your roadmap is a big one, bring it to people who've hit big numbers before.
One conversation. Useful even if we never work together.