Overview

Grüns x Raindrop: Building a Category-Defining Brand from $0 to a $500M valuation in just 20 months 

When Grüns approached Raindrop during their initial Seed funding round, they weren’t just looking for an agency—they were looking for a partner.

With a bold vision and a big opportunity ahead, they needed a proven team to help bring their brand to life from scratch.

We joined forces to do exactly that.

We created a brand that stood out, clearly communicated its value props, and connected with a wide, diverse audience. Plus, as a direct-to-consumer startup, performance wasn’t optional… it had to drive real, scalable results from day one.

We got to work doing what we do best: building a high-performing brand platform rooted in consumer insights, competitive analysis, avatar development, and years of experience scaling breakout brands. From day one, our focus was helping Grüns tap into their customer’s “why”—and developing creative that would spark a movement, not just a moment.

To bring more personality and approachability into the brand, we developed “Berry”—a lovable mascot that gave Grüns a playful edge without losing the premium feel of the “Enter the Grüns Zone” identity. As product lines expanded to include kids, we created a brand universe that spoke directly to health-conscious parents looking for a fun, effective way to help their kids eat their greens.

The results speak for themselves. After a meteoric rise in the DtC space, Grüns launched nationally in Sprouts, Target, Walmart, and more in 2025. With brick-and-mortar expansion came a need for broader reach—so we supported with Television advertising and extended the brand’s impact even further with Spanish-language creative.

From Seed to shelves nationwide, Grüns is proof of what happens when bold vision meets the right creative partner.