Rub Some Dirt On It.


DIRT came to Raindrop for help evolving their brand and intentionally reaching new audiences. We partnered with DIRT to create a refreshed Brand Identity, accompanying Visual Guidelines including a logo refresh, and a new direction for their consumer-focused line of products.

From the Brand Identity process, we were able to create DIRT’s brand clarity and architecture, their brand story, and self-expressive benefits of the brand, in addition to identifying their brand archetypes and customer avatars. Using the Brand Identity as an anchor, we expanded their Visual Guidelines through a refreshed logo, typography, iconography, color systems, and packaging design to reflect this new direction.

What We Did
  • Brand Strategy
  • Brand Identity Development
  • Visual Guidelines Development
  • Packaging Design

Whether you’re a pro athlete, or just your average Joe, DIRT is there to help you with science-backed quality products designed for everyday recovery.

Dust Yourself Off With Fuss-Free Recovery

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