Overview

DIRT came to Raindrop for help evolving their brand and intentionally reaching new audiences. We partnered with DIRT to create a refreshed Brand Identity, accompanying Visual Guidelines including a logo refresh, and a new direction for their consumer-focused line of products.

From the Brand Identity process, we were able to create DIRT’s brand clarity and architecture, their brand story, and self-expressive benefits of the brand, in addition to identifying their brand archetypes and customer avatars. Using the Brand Identity as an anchor, we expanded their Visual Guidelines through a refreshed logo, typography, iconography, color systems, and packaging design to reflect this new direction.