Overview

OceanBlue came to Raindrop to reposition their brand and website toward DtC and to internationally reach a new, younger, audience beyond their wholesale efforts and Amazon success. We partnered with OceanBlue to create a refreshed Brand Identity, accompanying Visual Guidelines, and new direction for their consumer-focused line of Omega-3 products. 

From the Brand Identity process, we were able to create OceanBlue’s brand clarity and architecture, their brand story, and self-expressive benefits of the brand, in addition to identifying their brand archetypes and customer avatars. Using the Brand Identity as an anchor we expanded their Visual Guidelines through refreshed typography, iconography, color systems, and packaging design to reflect this new direction.