"*" indicates required fields 12345678910111213 Brand OverviewOfficial Brand Name* Link to Brand Website* Industry* Business Model* Year Founded What are your biggest brand differentiators? Communication PreferencesMain Point of Contact* Primary Email* Preferred Communication Method*PhoneEmailVideo – audio onlyVideo – videoAnyKey Stakeholders ContactNameEmail Add RemoveLocal TimezonePacific Standard Time (PST)Central Standard Time (CST)Eastern Standard Time (EST)OtherOther Timezone (Please Specify) Product InformationProduct Page Link* Detailed Product InformationTypeLink Add RemoveInput links to any additional product information. Please also indicate the type of information being submitted.Product Price Point Subscription Information Business OverviewAnnual Sales by ChannelChannelAnnual Sales Add RemoveSpecify all relevant sales channels (direct, amazon, etc.) and input the annual sales of the channel.Margin % Average Order Value Current CPA Target CPA Lifetime Value of Customer Number of Active Customers /Month and Trend What platform is your website hosted on? If Shopify, which plan are you on?BasicAdvancedPlusNot Sure Brand Files / LinksBrand Guidelines*Max. file size: 50 MB.Logos, colors, typography, patterns, design/copy principles, etc.Brand Comply Legal parameters or established brand compliance informationAdditional Brand Information Brand Positioning, messaging, tone, etc.Are there any particular words, phrases, or claims we should refrain from using in our creative assets? Legal and/or Brand Compliance PlacementChannels for Assets (check all that apply)* Facebook Instagram YouTube OTT Broadcast Company Site Amazon Additional E-Tailers Other Paid MediaCurrent Monthly Spend Channels and % Breakout Target Monthly Spend Specs NeededSpecs 16×9 – included 1×1 – included 4×5 1080×1920 Other Note: Raindrop standard deliverables include 16×9 and 1×1. Additional deliverables are available by request and may require additional scoping.Specify Other Spec Link to Social ChannelsFacebook Instagram YouTube Pinterest Twitter Other Target AudienceAge Gender Location Income/Budget Interests/Mindsets Other details about customer personas Top CompetitorsWhat brands would you consider to be your nearest competitors? Add RemoveAdditional Competitors Add Remove CreativeSuccessful Marketing Strategies / TacticsWhat marketing strategies and/or tactics have you previously leveraged with content creation that have been successful?Successful Marketing Strategies / TacticsPlease share examples of your most successful ads thus far.Biggest HurdleWhat has been your biggest hurdle?Key LearningsWhat key learnings or takeaways do you have that are relevant to this project? What Does Success Look Like to You?Core GoalsWhat are your most important performance indicators?UntitledFirst ChoiceSecond ChoiceThird Choice
