1234567891011 Brand OverviewOfficial Brand Name* Link to Brand Website* Industry* Business Model* Business OverviewMargin % Average Order Value Current CPA Target CPA Lifetime Value of Customer Number of Active Customers /Month and Trend Brand Files / LinksBrand Comply Legal parameters or established brand compliance informationAdditional Brand Information Brand Positioning, messaging, tone, etc. PlacementChannels for Assets (check all that apply)* Facebook Instagram YouTube OTT Broadcast Company Site Amazon Additional E-Tailers Other Paid MediaCurrent Monthly Spend Channels and % Breakout Target Monthly Spend Target AudienceAge Gender Customer Personas Top CompetitorsCompetitors Add Remove CreativeSuccessful Marketing Strategies / TacticsWhat marketing strategies and/or tactics have you previously leveraged with content creation that have been successful?Successful Marketing Strategies / TacticsPlease share examples of your most successful ads thus far.Biggest HurdleWhat has been your biggest hurdle?Key LearningsWhat key learnings or takeaways do you have that are relevant to this project? What Does Success Look Like to You?Core GoalsMain KPIs
