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Dedicated to natural ingredients that enable intelligent choices in skincare


If you’re looking for a one-stop-shop for all of your skincare and bodycare needs, you’ve come to the right place.

Where it all began: One day, co-founder Aimee Werner found herself needing to shave, but stuck without this essential—so she borrowed her husband’s imported foamless shave cream. Although the scent wasn’t exactly her cup of tea, she called it the best shave of her life and wished she could find something that worked so well, without the manly smell.

From this experience, Aimee and her husband set out to create a new line of women’s shaving products that not only work incredibly well but smell delicious. They also wanted to use natural and organic ingredients instead of the harsh, drying chemicals used in most drugstore brands. Countless test shaves later, Aimee’s wish became Whish.

After the success of their shaving product line, Aimee and her husband set out to create an entire collection of skin care products—all with the purpose of discovering new, natural ingredients which enable intelligent choices for your skin.

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