First-time homebuyers and millennials


Springboard is the newest member to the Springboard Social Enterprises family of non-profits. Social Enterprises recently went through a reorganization where became its own entity for the first time and Springboard Home Loans became the consumer facing entity for the name Springboard.

We came in to help them with the marketing component of the reorganization.

Springboard Home Loans mission is to provide the best loans for first-time homebuyers in the United States.

Real estate is one of the best ways to build personal wealth and is a dynamic platform for helping families live into the American Dream. Springboard was created to help Americans become first-time homebuyers.

We helped them build a young, vibrant and easy to interact with brand that spoke to Millenials and first-time homebuyers of all backgrounds.

Springboard is revolutionizing the first-time homebuyer market and we loved being able to support them in that journey.

What We Did
  • Website
  • Brand Development - Logo/Styleguide, Mascot Creation & Messaging
  • Social Media Content Creation, Growth and Posting
  • Social Media Advertising (Facebook/Instagram)
  • Search Marketing (SEO & PPC)
  • Video Production (Animated & Live Action)
  • Collateral / Brochures
  • Email Marketing
  • Content Marketing
  • Media Planning & Buying
  • Reporting / Detailed Analytics


What sets Raindrop apart from other branding agencies is a focus and understanding of the millennial customer.

Gabe Del Rio, President, Springboard Home Loans
Business Collateral



Car Wrap

The elusive, growing and burgeoning millennial customer is something almost every business is trying to figure out how to engage with... And Raindrop has it.

Gabe Del Rio, President, Springboard Home Loans
Mobile Website

Car Wrap

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