More than a car wash.


Founded in San Diego, Soapy Joe’s Car Wash has quickly become one of the leading membership car washes in the country. We aren’t surprised – it doesn’t take much to realize that Soapy Joe’s is more than just a car wash.

Providing sincere customer service, superior car wash and auto services, and an impeccable on-site experience, Soapy Joe’s sees customers as neighbors they are proud to serve.

We partnered with Soapy Joe’s to develop a brand identity, craft strategic messaging, and bring sophistication (or in this case soap-istication) to the forefront with a marketing strategy focused on brand loyalty and awareness.

This year we launched the biggest advertising campaign in the history of Soapy Joe’s – Commit to Your Car – that spanned video commercials, photography, billboards, radio, social media, SMS messaging, and more. This coincided with the launch of a brand-new beautiful website.

Focused on adding value to the brand by creating awareness on the membership experience, Commit to Your Car focuses on emotional triggers to make invaluable connections with their current members and future customers.

Don’t take our word for it. Cruise over to one of 11 Soapy Joe’s locations in San Diego and experience a car wash unlike any other.

What We Did
  • Brand Messaging
  • Website Design
  • Advertising Campaign Development
  • On-site Location Signage
  • Collateral / Brochures
  • Email Marketing
  • Event Marketing
  • Merchandise and Packaging
  • Photography & Video Production
  • Social Media Advertising (Facebook, Instagram, Twitter)
  • Media Planning & Buying
  • Search Marketing (SEO & PPC)

Good clean fun starts at Soapy Joe’s.


Social Posts

Email Marketing

Psst…we recommend their premium Magic Potion wash.


Other Case Studies