Overview

Singular offers high-quality, linen-inspired paper goods that elevate every detail and absorb every mess. Raindrop partnered with Singular to re-establish their brand foundation through a Brand Identity, Packaging Design, and Photography.

From the Brand Identity process, we were able to create Singular’s brand clarity and architecture, their brand story, and self-expressive benefits of the brand, in addition to identifying their brand archetypes and customer avatars. Building off the new Brand Identity and recent visual refresh, we redesigned their packaging to better reflect the new direction and stand out both on the shelf and online, while incorporating new lifestyle and styled-product photography both in the packaging and for use throughout the rest of their website and marketing collateral.