Your Week to Remember

San Diego’s restaurant industry has skyrocketed over the past few years, with the city’s favorites stepping up their game and new concepts popping up every week.

Overview

Restaurant Week approached Raindrop to help revitalize the brand and create a campaign that brought this same energy, excitement and emotion toward eating and gathering.

 

The campaign, YOUR WEEK TO REMEMBER, complete with a full brand update, video, social, print and digital media, billboards, bus wraps, content, email and radio, celebrates the warm feelings and special memories formed with friends and family around a dining table.
What We Did
  • Website Redesign
  • Brand Development - Logo/Style Guide, Colors, Fonts, Messaging
  • Marketing Toolkit For Restaurants to Download
  • Social Media Advertising (Facebook/Instagram)
  • Video: 15-Second TV Commercial Spot
  • Print Ads: Magazines and Newspapers
  • Outdoor Ads: Billboards, Vehicle & Bus Wraps
  • Collateral: Restaurant Check Presenters and Posters
  • Email Marketing
  • Content Marketing

It’s no secret that San Diegans appreciate good food, a great restaurant experience and an opportunity to gather with the ones they love.

Celebrating the warm feelings and special memories formed with friends and family around a dining table.

Other Case Studies

Previous

Next