If you could take all your daily greens and make them taste like dessert… what would they taste like?
The answer: L’Evate You
If you took the energy, enthusiasm and swagger of the iconic Steve Harvey and put it into a campaign… what would it feel like?
The answer: This Campaign!
Steve Harvey worked with a team of doctors and scientists to solve a real issue he was experiencing, daily greens that actually tasted great for his personal routine. After his personal results, he decided to bring it to the world and they tapped Raindrop to tell his story.
Collaborating with his partners at Veyl, Raindrop developed an omni-channel campaign with seven television commercials, a long form YouTube ad, Meta ads and more for the national launch of the product in Walmart. Having studied Mr. Harvey’s personal story with L’Evate You and his voice, the campaign brought together the benefits of getting your daily greens with the fun and swagger of Mr. Harvey.
What We Did
- Campaign Development
- Television Commercials
- Social Ads
- Product Photography
- Lifestyle Photography