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Overview was just a URL. We turned it into a brand. is a part of the Springboard Social Enterprises family of non-profits and for years Springboard managed the URL as a lead generation tool.

In a recent reorganization Springboard Social Enterprises created a first-time homebuyers mortgage lending company under the name Springboard and they re-launched as its own entity.

This is where our team came in. We helped them modernized their online presence and create the new brand.

We wanted to make sure that the brand was friendly and also reliable. Consumers that utilize services are admitting that they need help and so we wanted to make sure to bring forward the positive and encouraging elements of pursuing a better future.

Out of the process came “Owlbert Einstein”, the lovable and wise Owl mascot.

Check out the site and see Owlbert in action!

What We Did
  • Website
  • Brand Development - Logo/Styleguide, Mascot Creation & Messaging
  • Social Media Content Creation, Growth and Posting
  • Social Media Advertising (Facebook/Instagram)
  • Search Marketing (SEO & PPC)
  • Video Production
  • Collateral / Brochures
  • Email Marketing
  • Content Marketing
  • Media Planning & Buying
  • Reporting/Detailed Analytics
Logo Design + Branding

Graphic Animation

Take a tour of the new website with Owlbert and family.




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