Overview

Lifepro Fitness, a highly successful brand with millions in annual revenue on Amazon, saw an opportunity to expand its DTC presence. However, their existing brand identity leaned heavily on fitness rather than lifestyle, and their website functioned more like a marketplace than a trusted, premium brand.

What We Did
  • Visual Identity
  • Packaging
  • Brand Identity

Raindrop stepped in to redefine Lifepro’s brand identity — creating a clearer, more compelling brand story and revitalizing its visual identity to better resonate with its target audience. Additionally, we streamlined their product offerings to improve conversions and built a new Shopify website tailored to their refreshed brand.

The result? A stronger, more cohesive DTC experience that positioned Lifepro as not just a fitness brand, but a lifestyle choice for wellness.

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