Raindrop Celebrates Woman’s History Month
March is Women’s History Month, a time to recognize and celebrate the contributions of women and their significant role in all aspects of society. As Raindrop is made up of 53% women, we’re proud to celebrate all women who have impacted and influenced not only our company, but the world at large.
When developing our logo, DEI committee members discussed what it means to be a woman and how we could visually represent such a nuanced expression of self. After much discussion, we established that concretely defining womanhood feels virtually impossible because of the vast array of complexities and differences in every woman’s experience. There is no one way to be a woman or define “womanhood”– every unique experience and expression deserves honor, recognition, and respect.
The idea of being a woman is often rooted in societal expectations, stereotypes, and gender norms. These traditional representations are outdated and don’t accurately reflect the depth, complexity, and layers of the female experience. When designing our logo, we focused on the idea of “layers” and how to best illustrate this–and landed on the use of abstracted flowers. Flowers are often used to symbolize women, and as the definition of womanhood evolves (or “blooms”), we found it vital to represent that growth in our logo.
Our hope is to encourage solidarity between women, challenge the normative stereotypes of what being a “woman” is, and celebrate the diverse experiences, identities, and contributions of all women.
To further celebrate Women’s History Month, use this Zoom background during your work day!