Raindrop Celebrates Hispanic Heritage Month
Our third Logo Enhancement for the year celebrates Hispanic Heritage! Hispanic Heritage month, celebrated throughout September and into October, was created to recognize the many contributions and influence of Hispanic Americans to the history, culture and achievements of the United States. Since its founding in 1968, Hispanic Heritage Week has evolved into a month-long celebration to commemorate the anniversary of El Grito de Delores (the Cry of Dolores) which signified the beginning of the Mexican War of Independence – causing a ripple effect in the proclamation of independence for many Central American countries, Chile, and Mexico.
As San Diegans, our city and our culture are heavily influenced by the hispanic people. As a result, we feel it is important to pay homage to the hispanic community. Within Raindrop, we have established a culture where people from all walks of life are encouraged to celebrate their heritage. This month especially we are dedicated to creating a place where our Hispanic team member’s feel celebrated and uplifted. For example, Eduardo Correa, one of the 20% of employees who identifies as Hispanic, states “As a San Diego resident and Raindrop employee, I feel that those two identities are safe to coexist at work. I have always felt that my teammates strive to listen and understand my hispanic traditions.”
For this logo enhancement, we drew our inspiration from the many flags of countries that celebrate their independence during this month. The blues, reds, yellows, and greens commonly found in Hispanic flags are represented in this month’s logo through brushstrokes, creating a feeling of togetherness between each color. Similar to how a painter’s colors overlap one another on a canvas, each color maintains its identity, but the closer we look, the more we are able to see the connection between each color. Similar to San Diego, which is a unique city with its own culture, when you look more closely, the Hisanic influence is undeniable. This merging of cultures is symbolized in the brushstrokes of our logo. In concepting we opted to utilize colors rather than symbols in an effort to encompass as many Hispanic cultures as possible.
Raindrop, a San Diego based Agency, understands the importance of community both inside and outside of itself. We recognize the significant contributions that Hispanic cultures have had within San Diego and beyond. Use these zoom backgrounds to join us in celebration!