This is a featured post from The Q3 Founders’ Report
The Founders’ Report is a quarterly report comprising insights, tips and trends for eCommerce and DtC brands. The information contained comes from interviews with top Founders, Marketers and Entrepreneurs as well as real-time learnings from Raindrop and our clients.
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Experimenting With Vertical Ad Formats
To dive further into the brand and performance conversation, we wanted to share some creative examples from the last quarter that the Raindrop team developed.
One of our strengths is finding the intersection of brand and performance when it comes to creative assets, and the vertical platforms (Reels, TikTok, Shorts) are providing a ripe environment for brands looking to move the needle.
While UGC is a main ingredient in most brands’ vertical mix, we’re looking to create assets that can generate a greater impact and scale through vertical storytelling.
We’re looking to weave in unique selling points (USPs) and calls-to-action (CTA) with engaging and brand-building storytelling.
Check out some of these creative assets ushering in the next chapter of high-quality, high-converting pieces that build brand and sales simultaneously.