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Raindrop Celebrates Women’s History Month

March is Women’s History Month, a celebration and commemoration of the contributions of women and their significant role in all aspects of society. At Raindrop, we’re proud to celebrate all the women who have impacted and influenced not only our company, but the world at large. 

Women make up 63% of Raindrop employees. Simply stated, we would not be the agency that we are today without the countless hours of work, dedication, and love that has been poured into every facet of this company by women. Women, femmes and female-presenting people are a vital part of not only Raindrop, but the workforce as a whole.

According to the 2021 McKinsey & Company report on Women in the Workplace, women go above and beyond their designated roles to support their teams and tackle diversity, equity and inclusion issues. In fact, women are twice as likely to spend time on DEI initiatives that fall outside their specific job responsibilities than men. We have found that the same is true at Raindrop, with 75% of our DEI committee being women. Additionally, employees with female managers are more likely to say that their manager helped and encouraged them over the past year. An encouraging, positive attitude and commitment to creating an inclusive work environment are things that Raindrop’s female managers have in common and use to build strong, collaborative teams.

This month especially we want to highlight the injustices women face in the workplace and firmly state our intention to make sure that women at Raindrop are seen, heard and advocated for. Women (especially women of color) experience microaggressions daily. Microaggressions are verbal and nonverbal interactions and behaviors that subtly and intentionally or unintentionally express a prejudiced attitude toward historically marginalized groups. Microaggressions experienced by women in the workplace might include having their judgment questioned, being interrupted, or being asked to handle idle office tasks like making coffee, which can be particularly harmful to young women who are early in their career. Women are also promoted to manager positions at far lower rates than men. Specifically, representation of women of color drops off by more than 75% between entry level and C-suite positions. On top of that, women are still earning about 80 cents for every dollar a man makes; a number that decreases for women of color (Black women make 64 cents and Latina women make 57 cents for every dollar) (McKinsey& Company, 2021). For these reasons and many more, intersectionality must be at the forefront of everyone’s minds this month. Women of color, trans women, women with disabilities, pregnant women (to name a few overlapping identities) all have vastly different experiences, which is one of the reasons why Raindrop’s DEI Committee is dedicated to creating safe spaces for women who come from all walks of life.

Despite the challenges, it’s important to note that women have made monumental strides in the workplace. They now make up over half of the labor force, and the number of women Fortune 500 CEOs is at an all-time high! At Raindrop, we celebrate women and highly value their unique strengths, creativity, and contributions. Women are superheroes. They are CEOs, CMOs (shoutout Carrie), managers, co-workers, mothers, sisters, friends, allies, role models, gamechangers, pioneers, and much, much more. This month, we encourage you to celebrate and uplift all women – in the workplace and beyond.