APPLICATIONApplying for Google Grants is surprisingly easy. It takes about 10 minutes, and you’ll find out within a couple of weeks if you’re approved. You can find the application on the Google for Nonprofits page.
PARAMETERSThe program is pretty straightforward, but there are a few guidelines to understand beforehand:
- You can only promote your mission and initiatives—nothing openly sales-driven
- The maximum cost-per-click (CPC) is $2.00, so you might have difficulty competing for top keywords
- You can only run keyword-targeted campaigns and text ads
- Your ads will appear only on Google search result pages